Since 1962 Copenhagen’s largest shopping area has been centered around Strøget in the heart of the city.
With its 1,1 kilometer Strøget is the world’s longest pedestrian shopping street with a wealth of shops, from budget friendly chains like H&M, Vero Moda and Topshop to big international brands like Louis Vuitton, Hermés and Mulberry. This year the world-famous street celebrates its 50th anniversary.
But the pedestrian street is even longer than Strøget, as the stretch between Amager Torv and Nørreport Station also is pedestrian. Today the street Købmagergade, where the Round Tower is situated, also serves as a shoppingstreet with lots of shops and restaurants.
Strøget runs from the City Hall Square to Kongens Nytorv, where the popular Nyhavn area is situated. It was in Nyhavn that the famous Danish writer Hans Christian Andersen lived for several years. Strøget is a nickname from the 1890s and was earlier called ‘Ruten’ or ‘the Route’. Today Strøget covers the streets Frederiksberggade, Nygade, Vimmelskaftet and Østergade.
Before 1962 Strøget was a normal street with busy car-traffic, but in November 1962 it was transformed into the pedestrian street it is today. It was originally only a temporary experiment because of the fact that the shop-owners were unsatisfied over the prospect of losing customers.
However in 1964 the experiment was made permanent. Today Strøget is much more than just a shopping street. It is also the center of all kinds of street performers, magicians and musicians and all the way from Kongens Nytorv to the City Hall Square it’s possible to enjoy some of Copenhagen’s most beautiful attractions.
About 250.000 people use Strøget every day at the height of tourist season in summer, and Strøget is among the most popular tourist attractions in Copenhagen.
The mayor of Copenhagen, Frank Jensen, will be in charge of the official opening and during the three day celebration from August 31st – September 2nd there will be lots of parades, music, shopping events, contests and fireworks.