Denmark is the most digital country among the 28 EU Member States according to the Digital Economy and Society Index 2016.
The destination’s digital public services are highly advanced, and the population is the most e-ready in the EU with 88% of Danish Internet users doing eBanking and 82% shopping online.
Public services are going digital
Danish citizens are the most advanced in the use of Internet in the EU.
Denmark is gradually implementing a digital by default strategy for the most frequently used citizen’s public services, taking advantage of the high percentage of eGovernment users, which is the second highest in the EU. 71% of Internet users return filled forms online to the public authorities.
Booming online leisure activities
Danes are among the most intensive users of video on demand and online shopping. In 2015, 82% of Danish internet users did shopping online and nearly half of them did so cross border.
Danes also read news online (69%), listen to music, watch films and play games online (57%), obtain video content using their broadband connections (78% of households use video on demand), use the Internet to communicate via voice or video calls (46%) or through social networks (67%).
Strong online sales
Danish businesses make 15% of their turnover from online sales, which is the third best performance in the EU. And 25% of small and medium-sized companies in Denmark sell online and 9.8% sell online across borders.
Adoption by Danish businesses of electronic information sharing technologies is progressing fast. The adoption rates of eBusiness technologies such as eInvoices (59%) and Cloud services (27%) are among the highest in the EU.
•No. 1 for use of Internet
•No. 2 for digital public services
•No. 2 for integration of digital technology
•No. 5 for connectivity
•No. 5 for human capital
The Digital Economy and Society Index (DESI) by the European Comission is a composite index that summarising relevant indicators on Europe’s digital performance and tracks the evolution of EU member states in digital competitiveness.
The DESI measures the five dimensions: connectivity, human capital, use of Internet, integration of digital technology and digital public services.