The Danish foodstuff eco-label
The Danes have a long tradition for eco-labelling food. In 1989, Denmark became the first country in the world to introduce an eco-label for foodstuffs (Ø-mærket), which enjoys a high level of trust among the Danes. The Danish eco-label is seen as being stricter than the EU eco-label. Since 2011, Denmark has been the world leader in the consumption of eco-labelled foodstuffs, which enjoys a market share of 8%.
The Danish restaurant eco-label
Restaurants dedicated to organic food are eco-labelled as 30-60%, 60-90% or 90-100% organic (‘Økologisk spisemærke’). The eco-label was introduced in 2009.