The Scandinavian Destination Sustainability Index is a unique study commissioned by the International Congress and Convention Association (ICCA) Scandinavian Chapter, conducted by MCI Sustainability Services and sponsored by MCI and VisitAarhus. The Index analyzes and benchmarks social and environment sustainability performance of 20 destinations in the meetings industry across Sweden, Denmark, Finland, Iceland and Norway.
Peer Kristensen Chair of the ICCA Scandinavian Chapter and Director of VisitAarhus in Denmark who sponsored the Index comments:
- Sustainability is a driver for change and progress. We are all witnessing a demand for better, more unique and more efficient meetings. This means rethinking the way meetings are organised and businesses are driven. The ICCA Scandinavian Index and Accord is holding us accountable to deliver progress in the short and long term.
Since the first Index in 2012, the sustainability commitment and performance of the Scandinavian Convention Bureaus and local meetings industries has increased by a significant 11%. Key findings noted that 38% of CVBs now have a public available sustainable policy compared to 19% last year, and 74% have sustainability information on websites compared to 25% in 2012.
Martin Sirk, Chief Executive Officer of ICCA shared:
- It’s inspiring to see how the ICCA Scandinavian Chapter has developed their sustainability project over the last 4 years. Sustainability is one of the defining issues of our time, and the Scandinavian chapter is setting a global precedent on how we should be collaborating to advance our industry’s responsible business practices. This, the second Index is a fine example of Scandinavian leadership and collaboration in action. It serves as a beacon to other chapters.
The top performing destinations were in Sweden: Uppsala and last year’s winner Gothenburg, who both improved their results respectively by 18% and 9%. The most improved city on the index was Turku with an impressive 81% increase!
Project lead, Guy Bigwood of MCI Sustainability Services, comments:
- The regional leaders from the Scandinavian countries share a vision of a better, smarter and more sustainable future. At MCI, we feel this innovative model of leadership collaboration will result in destinations that are positioned to succeed and to capture new business from the rapidly expanding sustainability-minded marketplace.