The Meetovation Training Programme

Meetings in Denmark
Join the forces – get ‘Meetovated’!

To date, some 280 corporate meeting planners and key staff members at 80 Danish hotels, conference and congress centres, museums, theatres and incomming bureaus have completed the educational programme and are certified “Meetovators”.

The Danish Meetovation concept and training programme was launched in early 2010 and today the constantly evolving concept and course is targeting hotel and conference centre staff as well as corporate and association meeting planners. The Meetovation training programme is currently conducted by Danish facilitator and CEO Ann Hansen of concept+competence.

VisitDenmark and partners also use Meetovation as a central element in the international meeting destination branding, and everyone involved are approved ‘Meetovators’ and proud to be amongst the leaders in the crusade against boring meetings!

Want to get 'Meetovated' too?

The Meetovation training programmes are targeted at venues or corporate and association meeting planners who wish to improve the return on investment their business events. If you want to know more, then feel free to contact VisitDenmark at

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A motivated Meetovator

Peter Bagger - a Danish Meetovator

Peter Bagger, Sales Manager – Meetings & Events at Copenhagen Admiral Hotel, on completing the Meetovation traning programme:

I'm very thrilled to have participated in the Danish Meetovation training programme. Having worked within the meeting industry for many years, it sometimes seems that you know it all and you're 100% aware of your clients' needs. Meetovation, however, open my eyes to the fact that we live in a world of constant change and that we communicate and work on so many different platforms. The training programme provided us with a wide range of tangible tools and methods on how to maximize the output of a meeting or conference and measure the yield of the meeting.

During the course, we rehearsed a wide range of Meetovation tools ourselves and most importantly, we were tought how to use these methods with our customers.

Meetovation has inspired me to look at meetings and events with fresh eyes; Why don't we turn the whole thing upside down and see what we can do differently and perhaps better?! We all went away inspired and with lots of great ideas for tangible changes that we could implement immediately our daily business and with immediate results.

Becoming a Meetovator changed my approach towards creating more innovative, inspiring and not least more productive meetings to our customers. A big thank you goes to the professional team at concept+competence for teaching me how to create more MINDblowing meetings!

Hanne Nehmar - MD of BDP in Copenhagen