MINDblowing Meetings praised after ICCA Best Marketing Award finale

Doing things differently in Denmark!
Earlier this month, the winner of the ICCA Best Marketing Award 2013 was announced in Shanghai. Among the five finalists was the Danish MINDblowing Meetings campaign, which received high acclaim at the event.
Thursday, October 31, 2013

VisitDenmark and partners were nominated for its international MINDblowing Meetings campaign and competing against Melbourne Convention Bureau, Palais des Congres de Montreal, Gdansk Convention Bureau/Gdansk Tourism Organizasation at the ICCA final in Shanghai on November 5th.

In 2011, VisitDenmark and the four regional convention bureaus in Denmark, Wonderful Copenhagen Convention Bureau, VisitAarhus Convention Bureau, VisitAalborg Convention and Inspiring Denmark, made a joint decision to create a strong meeting brand for Denmark. As a result the the Danish MINDblowing Meetings strategy and international marketing campaign was born. MINDblowing Meetings targets meeting planners and congress organisers worldwide, and its key narrative focuses on innovation, authenticity and the 'Meetovation' meeting design concept developed and actively implemented in Denmark - as well as on Denmark's core competencies within the field of sustainable event management. The campaign creatively uses these key elements and tells the story about how the Danes strive to provide their clients with the highest return on meeting investment possible by staging; MINDblowing Meetings.

Anja Hartung Sfyrla, Head of Branding for VisitDenmark, says:

- We're very honoured to have been among the four finalists, who both geographically and in terms of size and scope of the entries, ranged from wildly innovative low-budget promotional projects to ambitiously large-scale branding strategies. We aimed at providing the 1,000 delegates and the ICCA jury in Shanghai with some great learnings and while Gdansk took the price, we received an overwhelming amount of positive feedback from the delegates who liked our creative and innovative MINDblowing Meetings approach based on the Danish Meetovation meeting design concept, and we hope that their urge to stage their next meeting or congress in Denmark has risen further!'

Patrick M. Delaney, Vice President, Industry Relations for MCI Group ads:

- I've observed VisitDenmark’s Meetovation meeting design project from the outset to its present iteration and, without doubt, it sets a benchmark for excellence in destination marketing for the meetings industry. The value proposition behind the MINDblowing Meetings brand and Meetovation is clearly articulated and dovetails seamlessly with key attributes of Denmark as a destination. As a campaign its dynamic, innovative and contemporary and resonates with the ever-changing requirements of corporate and association clients.'

 More nominations for Denmark as Copenhagen reaches the ICCA Best PR Award final

In addition to the MINDblowing Meetings nomination for the Best Marketing Award, VisitDenmark's long-term strategic collaborator, Wonderful Copenhagen Convention Bureau, was also nominated for the ICCA Best PR Award 2013. The Best PR award nomination further underlines the successful marketing of MINDblowing Meetings campaign abroad and showcases how fully integrated the concept is by our fellow marketeers in Copenhagene too.

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For more about...

Our MINDblowing Meetings campaign, do contact: Anja Hartung Sfyrla, Head of Branding – VisitDenmark, ahs@visitde..., dir. tel. +45 32 88 99 35, mobile. +45 2564 3132

More about the ICCA Best Marketing Award

More about the ICCA Best PR Award