For more than a century, SuperBrugsenhas set standards for product labelling, animal welfare, and organic food production.
In 1993, SuperBrugsen decided to lower prices on organic foods. This caused a dramatic increase in the sale of these products and firmly established Denmark's role as a pioneering country in terms of organic production.
SuperBrugsen is Denmark's largest chain of supermarkets. Aside from organic products, the stores carry a wide range of groceries, personal care, and household items.