Apart from being one of the most popular art museums in Denmark, ARoS has now become an even more popular meeting venue for staging gala dinners, product launches, teambuilding events and conferences too.
Zipping welcome drinks on ARoS’ rooftop whilst watching the sunset and experiencing the colours changing inside the extraordinary rainbow installation, whilst attending a product launch, fashion show or other, has turned ARoS into major draw for business events too. That doesn't mean, however, that the museum isn't staying true to its means; here art is still an integrated part of the business events taking place. It is, in fact, a crucial reason for why businesses and meeting planners approach the venue in the first place.
Lars Y. Jensen, Project Manager at VisitAarhus Convention Bureau, shares:
“With the installation of Danish-Icelandic artist Olafur Eliasson’s “Your Rainbow Panorama” at ARoS, we've got another trump card up our sleeve, when it comes to finding ways to help inspire and come up with innovative solutions for staging successful business events in the city. Aarhus has a lot going for it these days, new green hotels, innovative events, etc. and we honestly believe, that the city has what the (meeting) world needs – there is just not enough people who know it – yet!"
So in a nutshell, the sky is the only limit in Aarhus these days, and the progressive destination definitely “one to watch” from an innovative meeting planners perspective, we should think!