The Christmas Brew is coming
The Christmas brew arrives on the first Friday in November and its arrival is celebrated all over the country.
They say the first snowflake has fallen over Denmark when the Christmas brew is launched. The streets are filled with joy and Christmas spirit.
This particular day is also known as J-Day (J stand for jul or julebryg, which translates to Christmas or Christmas brew in English) and is a symbol of the upcoming holiday.
A tradition
The first drop of Christmas brew hits the bars and clubs at 20:59 on the first Friday in November.
Tuborg Christmas Brew is the only Danish beer with its very own tradition and its arrival is celebrated every year.
| Event date/time | ||
|---|---|---|
| 02/11/2012 - 02/11/2012 | Friday | 20:59 - |
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