meetings.

On the internationally recognised website Meetpie.com the Editor writes in her blog that during the past few weeks she has had the pleasure of meeting enthusiastic Danish meeting planners who are speaking warmly of the Meetovation concept.

- With little independent research undertaken in the UK on the effectiveness of meetings, M&IT has had to look to Europe and, in particular Denmark, for inspiration. The Danes know very well that you can provide the perfect learning environment which has to satisfy five key criteria - participation, flexibility, responsibility, evaluation and relocation – but you cannot vouch for the success of your event unless you can measure it, the editor writes in her blog.

Naturally, VisitDenmark is pleased with the editor’s words:

"The Danish meetings industry has been working intensively to ensure Return on meeting Investment (ROmI), and it is documented knowledge and experiences that formed the basis of the Meetovation project. Today we are holding a good hand in the tough competition in the international meeting market. And the concept is now really gaining ground abroad," says Anja Hartung Sfyrla, International Marketing Manager - Business Tourism at VisitDenmark.

She points out that Meetovation is being used as the connecting thread in Wonderful Copenhagen and VisitDenmarks’ joint marketing abroad.

Read the entire blog here

Read more about VisitDenmark and Wonderful Copenhagen's Meetovation Press facility trip "M.I.N.D." on 26-28th September 2010 here