Meetings and events create value to stakeholders by influencing the behaviour of the participants. This is the only way. If the event doesn’t make participants do something they would otherwise not have done, there is no value. Never. It is not possible. Thinking and feeling does not count, only physical behaviour. This simple and universal fact is the fundamental principle of the ROI Methodology.
Read Dr. Elling Hamso from the EVENT ROI Institutes introduction to the ROI Methodology here ...