The French word “boutique” means fashion store and can be defined as a modern hotel with a strong design and a unique atmosphere. The atmosphere and the life style at the hotel mirror the guest’s life style at home; the service is very personal and amongst the many facilities there is e.g. complimentary wireless Internet access in the whole hotel. A boutique hotel is different from other hotels in its individuality – the individuality of the guest, the staff and the place. The idea of the boutique hotel is to be a “mini-city”, a creative environment which violates the status quo and makes the hotel stay an experience for the guest.

FRONT will appear in a modern, contemporary style with exclusive metropolitan comfort, stylish textiles in a warm colour scale and natural elements such as stone and fire. FRONT is for the guest who wishes to be surprised and experience a hotel out of the ordinary. This will be the perfect setting for an informal and creative place to hold conferences and meetings – a rendezvous not only for the hotel guest, but also for the inhabitants of Copenhagen.