The Danish Pavilion is a unique export initiative during the Olympic and Paralympic Games in Tokyo 2020.
As all eyes will be on the Olympic Games in Tokyo, Denmark too eyes a unique opportunity to profit from great publicity. Denmark will establish its National House at Hibiya Park - one of the Olympic Games’ official live sites in the city.
The export and branding initiative will aim to showcase the very best of what Denmark has to offer within quality of life, design, sustainable living, healthcare, welfare, food and smart cities whilst reaching out to the world press, visitors to the Olympic and Paralympic Games 2020, and to key B2B contacts and clients of Danish organisations and enterprises in Japan.
The pavilion will be open daily from 11am to 10pm during the Olympic Games (24 July to 9 August) and the Paralympic Games (25 August to 6 September). The pavilion is open to all with free admission.
The ambition is to create the world’s most sustainable pavilion during the Olympic and Paralympic Games in Tokyo 2020. The pavilion will integrate the 17 UN sustainable development goals and implement circular economy as a tool to create tangible and concrete solutions for the future.
The pavilion will be built around the iconic Hibiya Park fountain and will be constructed of 4000-5000 specially designed chairs. The pavilion will be made from recycled plastic, old sails and wood from Fukushima. After the Olympics, the pavilion will be disassembled and the chairs will be reused and live on for many years to come, giving the pavilion an afterlife with minimal waste.
The fountain will function as the centrepiece for the pavilion and a circular walkway around it will be the main entrance to the exhibitions.
The Danish Pavilion will be a result of the long and respectful collaboration between Denmark and Japan and is built on the two nations’ shared love for design.
A heightened awareness of Denmark’s strengths and competencies is crucial to increase exports, cultural exchange and tourism to Denmark. The aim is to brand Denmark within business, culture, sport and tourism.
The pavilion is approximately 300 m2 in size with space for exhibitions, activities and B2B events. International press and influencers can get good pictures and stories about Denmark. Visitors can be inspired by Danish ideas and answers to global issues and Danish companies and organisations can meet and develop business relationships.
The initiative is targeted towards three main target groups:
Hibiya Park is Tokyo’s version of NYC’s Central Park. The park is centrally located just south of the Imperial Palace, approximately 2 km from the Olympic Village and has a naturally high footfall. Furthermore, the park has been selected as one of several 'live sites' - featuring big screens and festivities during the Olympic Games.
The Olympic and Paralympic Games are more than sporting events – it is a global festival and the whole world is invited to attend.
The Olympic and the Paralympic Games garners the world’s attention and 20,000-25,000 journalists are expected to attend the Olympics – all in search of a good story or pictures. Add to this an expected 1 mill. well-off visitors to Tokyo all eager to attend the Olympic and Paralympic Games and who whilst having time off are more likely to be open, receptive and positive than usual.
The Olympics present a unique potential as a global showroom and platform for dialogue and liaison to key contacts for Denmark. The aim is to attract the attention of the media and the visitors to the Olympic and Paralympic Games by showcasing Denmark in a relevant, interesting and different way.