Show it - don’t tell it. A well-known expression that, nonetheless, is all too rarely practiced. If you give participants something to touch while listening, it will support the professional context.
If you want to induce participants with a want to buy, then you should not let them sit by passively as listeners. Give them something to touch, something to look at, and something to speak from. Put physical objects on the tables that can support the professional context and that can serve as tactile stimulation during the meeting. It is for playing, but it is also professionally relevant.
During the meeting and in the breaks
Things with professional relevance. For example, the product(s) that are the focal point of the meeting.
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