On 15th November 2012, the new Scandinavian Sustainability Index, created by the ICCA Scandinavia Chapter, received a regional tourism award in Denmark for its innovative approach to destination marketing and for strengthening the green competencies of local tourism businesses not only in Central Jutland, but in all Nordic countries.
It was Region Midtjylland in Central Jutland, Denmark, who awarded VisitAarhus their newly formed Tourism Growth Award. With the award the Region wishes to encourage anyone focusing on creating sustainable solutions, jobs and competency development within the tourism industry.
The Tourism Growth Award was given to the 'Scandinavian Destination Sustainability Index' and accepted by the Director of VisitAarhus, Peer H. Kristensen. It implies that the Central Region of Jutland (Region Midtjylland) is dedicated to being part of the world's first classified sustainable meeting region, where meeting providers - including their respective municipalities - are to comply with 16 sustainability parameters, in order to contribute to a sustainable Nordic region.
'VisitAarhus is just one of ICCA's 950 member companies and organizations in 87 countries worldwide. For the last 3 years, ICCA has focused heavily on 'sustainability', and our Scandinavian Chapter has succeeded in creating an unprecedented 'Scandinavian Sustainability Index'. This was only possible due to the cooperation and specialist knowledge within the worldwide organization, and is a great platform for working more focused on sustainability matters with our local business partners,' says Peer H. Kristensen.
'We are all in this together and see it as a potentially huge competitive advantage for Scandinavia within the international meetings industry. No other destination or region can match us yet on sustainability. Involving parameters such as the environment, gender and corruption in Scandinavian Sustainability Index is still quite unique and fits brilliantly with the Danish and other Scandinavian welfare systems,' Kristensen continues.
'There is a trend in the international meetings industry constantly pointing out the need for more sustainable business events. We experience a gap between the demands of the customers and the supply of the providers of business events, with the customers currently being in the front seat when it comes to sustainable matters. It's a trend we must take advantage of and the Danish meetings industry, including the region of Central Jutland, is prepared,' adds Project Manager at VisitAarhus, Kristian Rødbro.
Aarhus also to host next year's ICCA Scandinavian Conference 2013
On January 1st 2013 VisitAarhus will become the next Chair of the Scandinavian ICCA Chapter. To mark the occassion, VisitAarhus will host a conference for the Nordic ICCA members on 5th March 2013. The conference will take place at the centrally located - and eco-certified - Radisson Blu Scandinavia Hotel in Aahus and delegates attending will be able to fly in to nearby Aarhus airport or Billund International Airport. Each venue used for the event will be within short walking distance and include Radisson Blu Scandinavia, the Concert Hall and ARoS - Museum of Modern Art.
More about the ICCA Scandinavian Conference 2013 here