These days going "green" is a competitive trend and many industries are joining the green wave. This is not any different for the meetings industry. But what does it actually mean to be green? Is it about eating organic food, re-using towels, recycling garbage or using public transportation?
When you start digging into the related articles about being green, you’ll find that it is not just about the environment. To us, "being green" is focusing on the three elements of sustainability, i.e. environment, economics and social responsibility, meaning that being green should not only have an environmental advantage but also a competitive advantage. So by rethinking the way meetings are held, we can be environmentally conscious as well as competitive - the keys to the future.
Denmark was hosting COP15 - the big UN Climate Change Conference in December 2009, and VisitDenmark used this opportunity to promote green meetings internationally. VisitDenmark united with some of the biggest partners in the global meetings industry to discuss recommendations on how to hold sustainable meetings. A consortium was made up of seven key stakeholders in the Danish meetings industry, and this project is called "The Copenhagen Sustainable Meetings Protocol". Its objective is to define and produce a globally accepted interpretation of sustainable meetings, which can be employed by international corporations and organisations when planning meetings in the future.
Private and public stakeholders affiliated with the Danish Meetings Industry have collaborated to create an ambitious national sustainability project: the "Danish Sustainable Events Initiative". The DSEI leverages momentum of the 2012 EU Presidency to inspire businesses to greater collaboration, innovation and sustainable development.
Read more about the exciting measurements here.
The Danish Presidency of the Council of the European Union that ended on June 30, 2012 is the first presidency that has been officially labelled sustainable.
A focused strategy has earned the Danish presidency the newly developed ISO20121 certification meaning that the requirements of, among other things, a sustainable supply chain has been met.
The presidency has been given the nickname ‘The Tap Water Presidency’ which comes from the, in these settings, uncommon practice of serving tap water for all meetings. Other initiatives have also been taken to uphold an efficient and well-functioning sustainable presidency without increasing the cost such as making high demands for the suppliers and opting out of unsustainable merchandise.
We are not claiming to be the ”greenest” destination in the world, but for many years we have embraced sustainability in several ways. Please click on the following link to see more examples on how Denmark has taken initiatives regarding sustainability: see here