The new House of Green is located in the center of Copenhagen and is created to be a platform to showcase green Danish technologies and the Denmark’s road to a green transition. Visitors will be able to explore Danish solutions and competences before they venture out on a live tour to witness first-hand how the solutions work in real life. The house has a 400 sqm of open space divided into three main areas; an interactive visitor's center and showroom primarily aimed at foreign delegations visiting Denmark. Danish representatives act as hosts that both inspire and inform delegations before they move on to on-site visits.
The showroom guides the visitor through the landscape of green Danish solutions through a combination of storytelling and self-exploration. The showroom also houses a permanent, interactive installation that highlights the potential and possibilities nested in the green Danish business sector; a virtual universe telling coherent and dynamic stories about Denmark and the Danish industry’s green capabilities on many levels – from the Danish vision of becoming fossil free by 2050 over cross-sector stories to branch specific solutions. Furthermore, visitors are able to explore solutions based on their own interests through a combination of stories, facts, photos and videos; a lounge with flexible meeting facilities designed to support collaboration, negotiation and knowledge-sharing among Danish and international stakeholders, organizations and companies.
The new venue was inaugurated by the H.R.H. Crown Prince Frederik of Denmark. Minister for Climate, Energy and Buildings, Martin Lidegaard, and Minister for the Environment, Ida Auken also attended the inauguration. The House of Green is funded by the Danish Industry Foundation. The daily responsibility for the house will be held by State of Green, a public-private partnership with the Confederation of Danish Industry, the Danish Agriculture & Food Council and the Danish Wind Industry Association as the private group of owners.