In close partnership with BC Hospitality Group's new beverage supplier, Carlsberg, the arena works thoroughly with sustainable approaches.
“The DGNB certification is proof that it is possible to think sustainability in large buildings. At the same time, the opening marks the start of a strategic partnership with Carlsberg, which has strengthened our focus on sustainability. Carlsberg is not only a supplier of beverages, but an overall sustainability partner with a focus on circularity. For the next many years, we will work together to make guests' experiences more sustainable,” says CEO, Christian Folden-Lund.
Carlsberg's contribution to the arena is based on the brewery's focus on circularity throughout the value chain. The latest innovation is the DraughtMaster-keg that in addition to ensuring better quality and use of the beer will be returned and recycled into new products such as furniture and building materials. In Bella Arena, the upcycled kegs are used for signs and furniture.
“We want to work with all our partners and customers to reduce total resource consumption. That is why we have created a system that ensures that as much as possible is recycled, upcycled and downcycled. Together with BC Hospitality Group, we saw a unique opportunity in Bella Arena to be part of the sustainability journey from the start. It is fantastic that our kegs, which are emptied by our customers, can come back as a new product in the same place,” says CEO of Carlsberg Denmark, Peter Haahr Nielsen.
