BoConcept - furniture

Collaboration with BoConcept

Photo: VisitDenmark

Ever since the beginning of our partnership in 2013, BoConcept and VisitDenmark has been the perfect match!



Common brand values and overlapping target groups have made it attractive to work together on the creation of joint campaigns. BoConcept’s mantra of creating “Urban Danish Design” is a story that appeals to VisitDenmark’s city break guests – that’s why we still work together so many years after it all started.

A common narrative

A common target group isn't worth much without a common narrative. BoConcept’s Danish design history and love of minimalist Danish design complements the narrative we use in the marketing of Denmark. We share Danish traditions, a strong passion for good quality and of course the Danish “hygge”.

BoConcept Chair
BoConcept - Biking Couple



Our collaboration has taken us through product launches, seasonal campaigns, promotions and competitions – all tied together by a good common story. We are constantly reaching new heights, but are still far from the top. That’s why we continue our collaboration a little longer.

About the campaign

Target group: City breakers

Markets: 65 markeds all over the world

Partner: BoConcept

Signe Lüth di Liberto
Contact us to hear more about the collaboration

Int. Senior Project Manager

Check out some of our other cases