Common brand values and overlapping target groups have made it attractive to work together on the creation of joint campaigns. BoConcept’s mantra of creating “Urban Danish Design” is a story that appeals to VisitDenmark’s city break guests – that’s why we still work together so many years after it all started.

A common target group isn't worth much without a common narrative. BoConcept’s Danish design history and love of minimalist Danish design complements the narrative we use in the marketing of Denmark. We share Danish traditions, a strong passion for good quality and of course the Danish “hygge”.

Our collaboration has taken us through product launches, seasonal campaigns, promotions and competitions – all tied together by a good common story. We are constantly reaching new heights, but are still far from the top. That’s why we continue our collaboration a little longer.

Target group: City breakers

Markets: 65 markeds all over the world

Partner: BoConcept