Discover Delightful Danish Design at the Heart of Denmark pavilion in Rio

Design is said to be intelligence made visual, and Denmark is the epicentre of clever and trendy design. Come and visit, and be inspired by, the some of best of Danish sustainable architecture, timeless interior design, industrial design and design to improve life, cool designer bikes and much much more when Denmark takes over Ipanema Beach 3-21 August.

Denmark has been granted the unique opportunity to set up a National House on the world-famous Ipanema Beach during the Rio 2016 Olympic Games in August. The über-chic Danish pavilion has been designed by acclaimed Danish architecture firm Henning Larsen Architects and will be packed with exciting activities during this summer’s most prestigious sports event.

Officially dubbed 'Heart of Denmark', the spectacular Danish House will be decorated entirely with Danish designed furniture, arts and crafts for a fantastic 20 day showcase celebrating the best of Danish culture, lifestyle, food and design.

Danish Design – From High Functionality to High Fashion
Thanks to 1950s Danish Modern designers such as Arne Jacobsen and Hans Wegner, who made Danish Design a household term, Denmark is one of the world’s leading epicenters of design and architecture. Home of LEGO® and countless other innovative businesses, small and large, this design heritage continues in Denmark today, influencing everything from furniture and home ware to industrial products, design to improve life, toys, architecture and fashion. The latter mentioned is also a rapidly growing scene with high-end designers making their mark around the world. For some of Scandinavia’s best shopping, Copenhagen and Aarhus offer one-of-a-kind boutiques, well-known designer names and classy department stores.

Pavilion inspired by Brazilian architect Oscar Niemeyer
Located on the world-famous Ipanema Beach in an impressive 300m2 pavilion, the Heart of Denmark pavilion has been designed as a tent construction composed of four sections of metal profiles covered in white canvas. The four structures are connected by a transparent acrylic cross - a clear reference to the Danish flag - and will be illuminated at night. Its open spaces permit natural light and ventilation to flow and provide spectacular ocean views. In addition, the Heart of Denmark pavilion will also feature an associated 75m2 playground by Danish toy manufacturer LEGO.

Designed by acclaimed Danish architecture firm Henning Larsen Architects, who also designed Copenhagen's iconic Opera House and the new Moesgaard Museum in Aarhus, the pavilion’s simple, light and bright expression is a reference to Nordic architecture and design and to Denmark’s maritime history. The design was also inspired by Rio de Janeiro’s hilly landscape and pays tribute to Brazilian architect Oscar Niemeyer.

Predicted to be a popular hangout, the pavilion's unique location guarantees spectacular views of the Atlantic Ocean and of the Dois Irmãos (Two Brothers Hill). The pavilion is one of few national houses open to the public and will be a platform to share stories and know-how about Danish business, sports and tourism as well as highlighting Danish culture and tradition to an international audience.

Building a LEGO® bike - brick by brick: 6-7 August 12pm-8pm
LEGO® originates from Denmark and the bricks are a vital part of every Dane’s childhood. The name is an abbreviation of the Danish words for play and well - “LEG” and “GODT” - and has become one of the strongest toy brands in the world by taking children’s play seriously as learning and innovation.

There will be plenty of building fun at the Heart of Denmark pavilion 6-7 August when Brazilian AFOLs (Adult Fans of LEGO) will attempt to build the world’s largest bicycle from LEGO bricks. Visitors will also get a chance to get their hands on the colourful bricks and test their LEGO-building skills by helping out with the creation of colourful miniature LEGO® bikes at the LEGO-workshop 6-7 August.

How to dress like an athlete
Danish fashion company BESTSELLER has designed the outfits for the Danish Olympic and Paralympic athletes competing at this year’s Summer Olympics in Rio and they are bringing samples from the official collection to the Heart of Denmark pavilion to showcase the latest in sports clothing. Several Danish athletes have been involved in the design process and the collection features everything from casual to formal wear, including Medal Suits and the outfits worn by the athletes for the Opening Ceremony at Estádio do Maracanã and official receptions and events.

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The Danish pavilion is open to the public 3-21 August 2016 from 11am to 10pm. Admission is free.

The inauguration of the pavilion takes place 2nd August and will be attended by members of the Danish Royal Family and members of the International Olympic Committee.


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A 300 m2 pavilion will provide the backdrop for a largescale Denmark promotion of Danish business, culture, sport and tourism during the 2016 Olympic Games in Rio. The aim is to inspire visitors by showcasing the country in all its finery and to add to the global understanding of Danish values and creativity. The Danish pavilion, which has been dubbed “Heart of Denmark” has been designed by Henning Larsen Architects and is located on the world-famous Ipanema Beach. The Danish Ministry of Business and Growth and VisitDenmark are co-hosting the event, which has also been supported and developed in cooperation with The Industry Foundation, Nordea-fonden, Realdania and Grundfos.