The World's Favorite Toy

LEGO®, the World's Favorite Toy

LEGO® is known and loved by children and adults throughout the world, thanks to its ingenious simplicity and the endless imaginative possibilities. In the year 2000, LEGO was named Toy of the Century by both Fortune Magazine in the US and the Association of British Toy Dealers. Here are some things you may not know about LEGO, the world’s favorite toy.


LEGO Started as Wooden Blocks!

LEGO came into being around 1930, when a Danish carpenter from Billund in Jutland fell on hard times building houses. He supplemented his trade making wooden toys and was so successful that he was soon only making his wooden building blocks. He called the company LEGO, a mix of the Danish words To play and Good. It was the perfect name for a perfectly simple toy. The LEGO that we now know and love around the world was born!


The Building Blocks of Today’s LEGO

Carpenter Ole Kirk Christiansen was a visionary man and he was soon importing technology to produce injection-moulded plastics, revolutionizing manufacturing and setting the course of LEGO for the next century. Since 1949, LEGO has been made of plastic and continued developments to these seemingly simple building blocks, have kept LEGO a world-leader in toys.

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LEGO® House: New Attraction

From 28 September 2017, you'll be able to visit the brand new experience center, LEGO® House. At LEGO House, Home of the Brick, you can explore your creativity in a variety of colored LEGO zones. Watch the video for a taste of activities at the new LEGO House.

LEGO Experiences in Denmark

LEGO House and LEGOLAND Billund Resort are both close to the international airport at Billund in Jutland, making them easy to get to. Visit the LEGO House website and LEGOLAND website for information on admission and how to get here.