Gastro 2019-2022 (eng)
Food exporters and VisitDenmark in unique, coordinated collaboration to promote Danish food experiences for the benefit of both tourism and food exporters.
Danish Michelin restaurants have achieved a high level of international recognition. As a follow-up, in 2021 (delayed due to Covid-19) the partners launched a digital campaign on the German market focusing on the many other Danish food experiences. The aim was to attract more food and gastro-tourists to the whole of Denmark and to increase general awareness of high-quality Danish food.
Eleven videos tell unique stories about local produce and enthusiasts from selected destinations across Denmark. The marketing efforts were complemented by a successful press campaign aimed at the international press.
Watch the BtC campaign videoes here on YouTube, a BtB campaign video here and a case video about the collaboration below.
Gastro case video
About the campaign
Campaign period: 2019-2021. Due to COVID-19, the digital effort only ran in 2021, while the press effort was ongoing throughout the period.
Target Group: Food and gastro-tourists and international press
Markets: Germany and international press
Partners: Landbrug & Fødevarer, DI-Fødevarer, FoodNation, Food, Destination Kystlandet, Visit Lolland-Falster, VisitAarhusregionen, Destination Sønderjylland, Destination Sjælland, Destination Fyn, Wonderful Copenhagen, Destination Nord, Destination Sydvestjylland, Destination Vesterhavet and Destination Bornholm.
Financing: Ministry of Food, Agriculture and Fisheries (Gastro 2025) and the destinations
Results
Contact us to learn more about the campaign
See more examples of the marketing of Denmark
Coast and Nature - Winter Campaign
In The Business of Everyday Wonder
