The Oyster King picking oysters in The Wadden Sea

In the Business of Everyday Wonder (eng)

Photo: Jacob Hansen

Launching our new campaign concept for the meetings industry

The essence of the new narrative was a more personal and authentic communication focusing on the people who deliver the unique Danish meeting experiences.

With the recurring themes of sustainability, innovation, creativity and gastronomy, the stories were carried by six ambassadors from selected meeting destinations in Denmark.

The campaign aimed to create awareness, reposition us and reboot the destinations and the industry in 2021.

 

Margit Hansen bridgewalking on Fyn
Photo: Jacob Hansen
Patrik Gustavsson stading on Copenhill
Photo: Jacob Hansen

See the campaign

oyster safari, Jesper the oyster king, Wadden Sea

Jesper's in the Business of Everyday Wonder

Photo: Jacob Hansen

The campaign ran in Norway, Germany, Sweden, the Netherlands and the UK, and focused on the following destinations: VisitAarhus, Destination Nord, Destination Fyn, Wonderful Copenhagen, Vadehavskysten and VisitHerning. The campaign's target group was meeting planners and buyers.

About the campaign

Launch: September 2021

Target group: Meeting planners and bureaus

Markets: Norway, Sweden, Germany, the Netherlands and the UK

Partners: VisitAarhus, Destination NORD, Destination Fyn, Wonderful Copenhagen, Vadehavskysten and VisitHerning.

Results

Video views on LinkedIn:

 

 

482,835

Video views on Twitter:

 

 

4,546,228

VTR on Youtube:

 

 

 

+50%

Signups for competition and newsletter:

 

3,332

Lene Hylleberg
Contact us to learn more about the campaign

Senior Project Manager, Business Events

lenhyl@visitdenmark.com

See more examples of the marketing of Denmark