Heart of Denmark

We created outstanding results during the Olympic Games in Rio de Janeiro 2016:

• Danish architecture, design, culture and sustainable solutions inspired Olympic fans and the international press.
• 190,000 visitors during 19 event days.
• 96% of the visitors were satisfied or very satisfied with their experiences at the pavilion.
• The royal family, cabinet ministers, Olympic athletes and other VIPs visited the pavilion.
• 170 media organizations visited the pavilion, which resulted in 1,138 Denmark media mentions.
• Media coverage worth DKK 113.9 million.
• Brazilian Vogue listed Denmark among the top three of the National Houses in Rio.
• 83.3% of the partners were satisfied with the promotion.
• 118 partners used the Danish Pavilion as platform for branding and networking or contributed to the exhibition and/or products for the Pavilion.