Heart of Denmark

The Danish Pavilion, Rio 2016

Francisco Alves de Souza

Danish architecture, design, culture and sustainable solutions inspired Olympic fans and the international press.
190,000 visitors during 19 event days.
96% of the visitors were satisfied or very satisfied with their experiences at the pavilion.
The royal family, cabinet ministers, Olympic athletes and other VIPs visited the pavilion.
170 media organizations visited the pavilion, which resulted in 1,138 Denmark media mentions.
Media coverage worth DKK 113.9 million.
Brazilian Vogue listed Denmark among the top three of the National Houses in Rio.
83.3% of the partners were satisfied with the promotion.
118 partners used the Danish Pavilion as platform for branding and networking or contributed to the exhibition and/or products for the Pavilion.

The Danish Pavilion gathered Danish athletes, organisations and corporations to showcase the best of Danish products and concepts during the Olympic Games, and certainly contributed to creating awareness and interest in what is uniquely Danish in terms of products, technologies and ideas. Naturally, Grundfos helped to back this project wholeheartedly. Group Executive Vice President i Grundfos, Poul Due Jensen