Some 500 of the world's best Food Photographers will soon gather in the Danish city Vejle
for the International Food Photo Festiva
l on 22-25 October 2015. And they'll re-visit again in 2017 and 2019.
The Food Hype
Food, including the new Nordic cuisine
, is trending massively worldwide these days. Michelin stars
are counted everywhere and chefs are queuing on television screens, etc. Exclusive coffee table books and cook books fill the shelves of bookstores, and the number of professional and amateur food bloggers increases by the day. Hence, getting the best photographers on board to shoot pictures of produce, crops and carefully created dishes has become an increasingly lucrative business too – in fact, so attractive that food photographers worldwide now have their own international festival; the Food Photo Festival.
The first two festivals were located in Tarragona in Spain, but now the third festival will take place in Vejle, Denmark. The organizers are based in Spain but have had their eyes on the North for a while, as they wanted to find a new attractive location for the international festival that draws some 500 participants from across Europe and much of the rest of the world, including North and South America, Israel and Russia.
As for why the Food Photo Festival organisers chose Denmark, and specifically Vejle, Manon Straver, Event Manager of the Food Photo Festival, says:
- Denmark is a trendsetter within gastronomy. It is in every way a modern destination; in design, gastronomy and architecture, and so it feels absolutely right that we have chosen the destination. Out of Denmark we also reach a much wider audience from e.g. Sweden, Germany and Holland whereas in Tarragona, where the first two festivals took stage, one half of the periphery is the Mediterranean Sea!
- We are also fully aware that Copenhagen is the Gourmet Capital of Scandinavia, however if we had chosen the Danish capital – just like we could have chosen Barcelona in previous years - there is too much to distract participants from what they're really here for and we'd like our delegates to stay focused on the festival, the networking, workshops, etc., Ms. Straver adds.
Great location, size and atmosphere
But, the organisers from also Spain chose hot Foodie destination Denmark, and more specifically Vejle, based on several other factors, namely; a central location, good size and great atmosphere.
Manon Straver did, in fact, not even know about Vejle. She was introduced to the place by Anita Hede from Inspiring Denmark
– the local convention bureau of Southern Jutland - whom she met at IBTM
- Vejle simply matches our festival ambitions and ideas extremely well. It was the combination of a smaller town with a charming city centre, where it is possible for people to connect - and this festival is very much about networking between the delegates – and some very enthusiastic collaborators on location, a reputation of offering great hospitality, and an impressive range of venues that was decisive in choosing to locate the Food Photo Festival in the city.
- Offering the venue 'Spinderihallerne
' – an old spinning mill – also made Vejle seem like the perfect fit for our festival concept, says Manon Straver, adding that the city's large catchment area in Europe – there's easy accessibility to Vejle via three international airports in nearby Billund as well as Copenhagen and Hamburg in Germany - was another key reason for choosing the destination, Straver ends.
Participants of the Food Photo Festival will discuss and share the latest trends in the photography of food. They can participate in conferences, workshops and cultivate existing or new networks. The festival also invites local citizens to the event to experience, among other things, an excellent food photo exhibition of raw materials, produce and fine gastronomy. The organizers have already decided that the next two festivals in 2017 and 2019 will take place in Vejle too.